The data meeting point for the whole sports ecosystem
Use cases leveraging data in the sport ecosystem are already well defined, from informing athletes performances to strategies and sponsoring opportunities, the sport tech is a massive contributor to the data economy. Driven by players, sponsors, clubs, federations, leagues, retailers, brands, and event planners, to name a few, the sport ecosystem holds promises to unlock new perspectives of data value by entering a whole new level of data circulation.
In their journey towards a more digital business, sport organizations produce and use large quantities of data to analyze and enhance performances, measure players’ health, improve sport-addicted consumers and fans experiences, or to generate new revenue streams commercializing data.
On average, football generates more than 3.5 million data points per match and 500 Gb of data are collected during a unique F1 race. However, the whole value chain can take advantage of a rich opportunity by de-isolating sports data and processing it better. Tapping into the unused potential of data through improved data circulation equips organizations to generate ever-increasing value from data.
Daily football, baseball and tennis data, sport statistics and data analytics in sports in general are becoming an instrument for commercialization and valorization to promote new business models. It brings a unique opportunity for sports data producers, users, and owners to gather and pool a variety of use cases in a data marketplace. Data Exchange Platforms provide interested parties with a secured and trusted environment to exchange, share and commercialize data. Data Exchange technology also enables multi-sources data partnerships to untie isolated sports data, enhances data quality, and opens a larger scope for new data usage and value.
Sport data hub solutions serve as a focal point for sport organizations, public or private, to source, discover, exchange, and enrich sport data collected by the global value chain of the Sport Economy.
The Data Exchange is a powerful common platform for data producers and users across the entire sports ecosystem: a forum for clubs, federations, and leagues, or between brands, sponsors or retailers. This platform opens up new accesses to data, breaking down silos and translating data into value, enabling new revenues through secured and structured exchanges. Data Exchange technology also facilitates the compliance to appropriate data protection rules.
Managing daily and real-time data updates regardless of the sport, from tennis players average serve speed to time on base for baseball players, clubs are the data foundation of the Sport Economy and the main data engine of “Sport Tech”.
Clubs already use and generate data on performances, players, marketing, stadium, and supporters. Data Exchange enables clubs to seize many opportunities to:
Federations and Leagues have a critical need of data to help them manage events, business partnerships, and contracts. Every day, fans and supporters are looking forward to browsing sports statistics, compiled from NHL, NBA or UEFA Champions League data. Federations and leagues can also benefit from exchanging data to:
Sponsors and brands are also “players on the field”. As Sport Tech and data exchange are transforming the Sport Economy, sponsors and brands can use new comprehensive datasets from federations and clubs to:
The retail industry continuously collects sports data on behaviors, purchasing habits, what sport is practiced, or which team is supported. In exchanging its own data and acquiring others from the sports ecosystems i.e., clubs, retailers can:
During sports events, large amounts of data are generated by events planners and organizers. Going further by collecting new datasets will bring fresh use cases, before, during and after the events or tournaments to:
Dawex advises organizations from the sport industry to develop and shape up their adapted data exchange roadmap. Get insight on how to organize data circulation inside or outside your company, and become the orchestrator of your data hub.
Dawex already trains players from the Sport industry in building their Data Exchange strategy. Dawex Advisory Services guide organizations in the sport ecosystem towards the creation of new business opportunities and a data-driven strategy.
Data Exchange technology improves and sharpens an organization’s productivity and efficiency through honed data sourcing and data valorization. It also champions risk mitigation by providing a safe and secure environment.
Data Exchange solutions puts untapped revenue sources on the field, enabling the development of innovative products and services. Data Exchange also boosts your company’s valuation by harnessing the potential of your data assets.
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