Commerce and consumer goods
A thorough understanding of consumers’ purchasing habits enables a higher level of client experience personalization, which, in turn, leads to increased client loyalty. Data also helps optimize back-office processes and the entire upstream supply chain.
Distributors & Franchises
Geolocation and context-related data make it possible to track, and even anticipate, client movement in order to create personalized and contextualized marketing campaigns. Cross-referencing data from diverse origins also helps optimize location decisions when opening new stores.
Brands
Increased points of contact with consumers enable brands to collect and acquire ever-growing amounts of data – above and beyond traditional in-store sales data – enabling brands to understand consumer purchasing behavior more accurately.
eRetail & the stores of tomorrow
Innovative startups are helping retailers create purchasing experiences that integrate both physical and digital worlds, with features such as augmented reality, beacons, robots, loyalty programs, real-time inventory analysis, payment and financing at the point-of-sale. These companies are generating data that interests various business sectors.
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Take advantage of the data marketplace to monetize or acquire data around the entire world. Or use the platform in private mode to promote and exchange your data with your partners, such as subsidiaries, clients, and suppliers, with complete security and privacy.
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