Geolocation and context-related data make it possible to track, and even anticipate, client movement in order to create personalized and contextualized marketing campaigns. Cross-referencing data from diverse origins also helps optimize location decisions when opening new stores
Increased points of contact with consumers enable brands to collect and acquire ever-growing amounts of data – above and beyond traditional in-store sales data – enabling brands to understand consumer purchasing behavior more accurately.
Innovative startups are helping retailers create purchasing experiences that integrate both physical and digital worlds, with features such as augmented reality, beacons, robots, loyalty programs, real-time inventory analysis, payment and financing at the point-of-sale. These companies are generating data that interests various business sectors.