Commerce and consumer goods
A thorough understanding of consumers’ purchasing habits enables a higher level of client experience personalization, which, in turn, leads to increased client loyalty. Data also helps optimize back-office processes and the entire upstream supply chain.
Distributors & Franchises
Geolocation and context-related data make it possible to track, and even anticipate, client movement in order to create personalized and contextualized marketing campaigns. Cross-referencing data from diverse origins also helps optimize location decisions when opening new stores.
Brands
Increased points of contact with consumers enable brands to collect and acquire ever-growing amounts of data – above and beyond traditional in-store sales data – enabling brands to understand consumer purchasing behavior more accurately.
eRetail & the stores of tomorrow
Innovative startups are helping retailers create purchasing experiences that integrate both physical and digital worlds, with features such as augmented reality, beacons, robots, loyalty programs, real-time inventory analysis, payment and financing at the point-of-sale. These companies are generating data that interests various business sectors.
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