Data Exchange, an integral part of the TF1 Group's digital acceleration strategy.
The TF1 Group has chosen Dawex Data Exchange technology to create the Hub TF1 and accelerate internal data circulation with the TF1's data community and the development of new services.
In this interview, François-Xavier Pierrel, Group Chief Data & Adtech Officer at the Group TF1, explains the importance of Data Exchange in the Group's digital acceleration strategy, and why the group made the choice of Dawex Technology.
Want to learn more about the benefits of Data Exchange? Subscribe to Dawex newsletter here.
